The Marketing Division of the Bank is responsible for the formulation and implementation of Marketing Strategy of the Bank's products both on assets and liabilities side keeping in view the business environment of the province. Accordingly the division works to popularize the Bank's deposit schemes and loan products among the people with a view to improve business and over all image of the Bank.

The Division works in close coordination with the Branches and other Divisions/Department of the bank towards the implementation of the marketing strategy and achievement of the assigned targets.

The Division is comprised of three departments viz Research and Development Department, Customer Relations Department and Product Promotions Department. The responsibility of the Research and Development Department is to search and develop new products according to the requirement of the market and Banks' marketing strategy as well as to make the existing products more attractive for the customers. Research & Development Department studies the offerings of the competitors for making the Bank's products more competitive.

The Customer Relations Department is responsible for the implementation of the marketing strategy. For this purpose the Department has to maintain a liaison with the Branch Customer relation Officers and Managers, hold meetings with corporate clients for business and coordinate the activities between Branches and Head Office for better services provision to clients.

The Product Promotion Department has been assigned with the promotion of the products through electronic and print media and various other means of promotion in vogue.